What is the Process for Getting EWG-Verified?
Since launching Layermor, one of the most common questions we’ve been asked is: “What does it mean that your fragrances are EWG-Verified — and how did you get there?”
We’re proud to be one of only a handful of fragrance brands to earn the EWG-Verified® mark, and we can tell you firsthand: this isn’t just a logo you stick on your packaging. It’s a rigorous, science-backed certification that took months of preparation, documentation, and back-and-forth with the Environmental Working Group’s review team.
From the very beginning, we formulated to EWG’s standards and stayed in touch with the EWG-Verified team throughout product development. This upfront work made the review process far more seamless and efficient when it came time to apply.
Why EWG-Verified Matters
The clean beauty space is full of unregulated terms like “non-toxic” or “clean,” which any brand can claim without proof. The EWG-Verified mark is different — it’s a third-party certification from the Environmental Working Group, a nonprofit that’s been setting science-backed standards for decades.
- No harmful chemicals of concern: Ingredients linked to cancer, reproductive harm, or significant environmental toxicity are prohibited.
- Full transparency: Every single ingredient, including fragrance components, is disclosed on the label and submitted for review.
- Up-to-date science: EWG’s standards are updated annually to reflect the latest toxicology research.
Step-by-Step: How We Got Layermor EWG-Verified
- Application & Ingredient Submission: We submitted our application with full ingredient lists for each product, including fragrance components.
- Ingredient Review Against EWG Standards: EWG scientists checked all ingredients against their restricted lists and international bans.
- Packaging & Label Review: Labels were reviewed for ingredient accuracy and compliance.
- Approval & Licensing: Once approved, we signed a licensing agreement to display the EWG-Verified mark.
- Ongoing Compliance: Annual renewal with updated ingredient lists and adherence to evolving standards.
Our Timeline
The process took just under three months for Layermor, largely because we formulated to EWG’s standards from day one. Brands needing reformulation may take longer.
Why We Think It’s Worth It
- Instant trust with customers
- Independent proof of transparency
- Community visibility through EWG’s platform
FAQs About the EWG-Verified Process
1. What does EWG-Verified mean? It means the product meets EWG’s strictest health and transparency standards, with no harmful chemicals and full ingredient disclosure.
2. Do EWG-Verified products have to be 100% natural? No. Safe synthetics are allowed if they meet strict safety criteria and are fully disclosed.
3. How is EWG-Verified different from other clean certifications? It’s the only one that publishes its full criteria, has scientists on staff, and requires full fragrance transparency.
4. Does the process include packaging review? Yes, EWG checks your labels for ingredient accuracy and truthful marketing claims.
5. How long does it take? For us, it took about three months, but timelines vary based on documentation speed and reformulation needs.